Our Skincare Philosophy
Built in the workshop, not the boardroom
Made by Makers, Not Marketers
We make everything in-house. That means total control, hands-on formulation, and an obsessive attention to detail. We're skincare makers, not marketers. Our work begins with raw materials-not marketing decks. We value ingredients with the highest antioxidant content, not cheap, mass-produced fillers. This level of control ensures quality, consistency, and care in every product.
Greenwashing in skincare
Natural Isn't Always Better
Most "natural" skincare isn't actually better-for your skin or the planet. Many of these products are formulated by companies rooted in synthetic skincare, simply swapping ingredients and rebranding. But natural ingredients behave differently-they require thoughtful formulation and delicate handling. Without this care, natural products often spoil or underperform. We don't treat "natural" as a
trend-we treat it with the respect it deserves.
Radical quality, down to every drop
Cold-Processed, Ingredient-Led Skincare
We use only unrefined, organic, cold-pressed oils and butters-like cranberry seed, strawberry seed, and blackcurrant-known for their antioxidant richness. We never rely on highly refined oils like sunflower. All sensitive compounds are kept below 40°C during formulation and protected in UV-resistant amber glass. Our cold-process propolis extraction is pioneering in skincare and allows us to preserve its full potency. Every ingredient is chosen for performance-not price.
No fragrances, no hormone disruptors
Scented by Nature, Not by Perfume
We never use added fragrance-natural or synthetic. Instead, our products are naturally scented by their raw materials: the earthiness of propolis, the richness of unrefined butters, and the fresh notes of cold-pressed oils. Many so-called "natural" products smell greasy or oxidised-ours don't. The key is freshness and care. When natural ingredients are respected, they speak for themselves.
We choose what to use-and what to leave out
Designed with Purpose
Most skincare is made with water, fillers, preservatives, emulsifiers, and texture modifiers-up to 95% of the formula. It doesn't nourish you-it fills space. We've removed water entirely. That means no need for preservatives or emulsifiers, and no unnecessary ingredients. Our waterless formulations are 100% active, packed with vitamins, minerals, antioxidants, and essential fatty acids. This is skincare that feeds the skin.
Small, purposeful, powerful
A New Future for Skincare
The skincare industry is bloated and broken-full of additives, waste, and illusion. We're proud to go against the grain. We represent a new model: small-batch, artisan, radically honest. No water. No shortcuts. No greenwashing. Just high-performing, nourishing skincare rooted in truth. North Wales. Treatment-free beekeeping. Antioxidant-rich ingredients. This is our revolution-and our future.
